Working with the truematter team, I helped lead the information architecture and front-end development for an all-new Lexmed.com. This was their first major overhaul in years, and the core ideas we put in place have remained in use for nearly 10 years.
One of the core drivers of their business is helping people find a doctor they trust, so we spent a lot of time making sure it was dead simple to find a doctor.
The hospital has a ton of information that needs to be conveyed, and their site remains some of my favorite work I've ever done.